Sat. Apr 20th, 2019
Blockchain Advisory Services with Audrey Charmant

Interview with the CEO of Charmant Advisory – Audrey Charmant | Humans of Blockchain

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Trustworthy Advisory Services 

Welcome to our comprehensive interview series – Humans of Blockchain  where we get the best in the business to answer a diverse set of questions.

This series will clear the air of doubt in the blockchain space today by focusing on bringing more transparency to the readers.

Our guest today is Audrey Charmant – CEO & Lead Consultant of Charmant Advisory – Advisory Services

Not wasting much time, let’s hear it out from Audrey herself.


1. We would love to know more about you Audrey? About Your Journey and how you got into the blockchain/ fintech space.

I worked for 5+ years in a private bank before deciding to leave. Within that time frame, I had the opportunity to see how fast many of the operations were being disrupted.

As I dealt with transactional payments between banks, I handled many mismatched tickets, which could not be automatically reconciled because of differences in labeling. I view blockchain as a solution since it unifies transaction data in one global distributed ledger.

As a quantitative foreign exchange currency trader, I witnessed AI and bots running the market, the spreads getting tighter and the need for brokers and traders dropping. This is where cryptocurrencies and digital money have an edge over traditional systems, as they allow instant peer-to-peer transactions with low fees.


2. You are the Lead Consultant & CEO for your company, Charmant Advisory. Can you shed some light on your company’s advisory roles?

One of the key roles of the company is to help clients navigate safely through this nascent space. It can be very overwhelming and challenging for newcomers, as there is a general lack of understanding of how Blockchain technology functions, to this day there’s still many scams and security hacks. My role is to provide them with good market practices and knowledge so that they will not make some of the beginner’s costly mistakes.


3. We also see your role as an Investment Specialist in the Blockchain/ Cryptocurrency space. How do you look at the current market from an investor’s perspective? Keeping the recent Market crash and Fake ICOs & Blockchain Projects in mind.

I would say the key is to have a long-term investment horizon, where laying out your investments throughout the next 5 years will be critical. You will need to diversify your holdings, follow the new technological breakthroughs and adapt accordingly. The industry is laying the groundwork for solid use cases whether we look at it from a development or regulatory perspective; therefore I believe there is still a long road to go before grand-scale commercial adoption.


4. What would be the shortcomings in the Blockchain segment according to your views?

We often speak about the blockchain trilemma “decentralization, security, and scalability” and unfortunately to this day there isn’t a protocol that has all of these 3 traits and they may well never be. The ambitions of certain projects to be the “killer blockchain” may be one of the hindering factors towards development. I’d say one of the biggest shortcomings is maximalism and the lack of inclusivity to work together in solving the key issues that exist with current blockchain protocols which are lack of interoperable and standardization for enterprises, clunky UI/UX which often leads to costly human errors and scalability issues.


5. What are your thoughts on the current information/ education flow in the Blockchain Industry? Any ending remarks for the industry, Audrey?

Prior to Apple and Microsoft, a few people were aware of the power computers added to their daily lives; there was no easily accessible interface- no mouse pointers, no friendly icons or simple interface. But with the arrival of Macintosh and then later Windows, general population could finally understand the power of the microchip behind the screen. Similarly, with Blockchain only a few have harnessed its game-changing capabilities, and in order to help the education flow, we need to build one coherent user-friendly protocol.


Check out More Humans working in the Industry Here!

What do you think?