Welcome to our comprehensive interview series – Humans of Blockchain™ where we get the best in the business to answer diverse questions.
This series will clear the air of doubt in the blockchain space today by focusing on bringing more transparency to the readers.
Our guest, today, is Eloisa Marchesoni, an experienced ICO/ STO Advisor and an Influential Blockchain Personality. We found her story to be quite a ride that we would ask our audience to buckle up and enjoy the ride!
Not wasting much time, let’s hear it out from Eloisa herself.
1. We would love to know more about you Eloisa. Your journey and how you got into the blockchain space.
You all may know me as the youngest ICO, IEO and STO Advisor in the crypto scene at the moment, as well as an influential Article Author and Blockchain Evangelist, or simply as Europe’s # 1 Token Model Architect and Due Diligence Expert. I had to go a long way to make it to this point, and I am still not settling down, so let us take a brief look at how my interest in the blockchain space sparked.
I myself started out as a startupper for an AI and IT company, based on blockchain technology applied to public infrastructure. Among other things, I have organized a private pre-sale of 1 million USD for tokens previously issued by a business that had launched a large-scale ICO. I sensed the upcoming acquisition of such a business by the so-called “unicorn,” and was able to function as a trusted middlewoman for both the buyers and the sellers, much like in an OTC market. Also, as young as when I was 18 years old, I have organized the first ever private event on crypto with accredited speakers in Milan. It was privately held by the Kairos Society, which holds a VC fund and connects the future leaders and most bright minds in the innovation field. As a “Future Leader of the World”, as I have been described by the only Italian member of the Obama Foundation, I have participated in the first wave of this 21st century Innovation and Digital Era frenzy, and am now fully engaged in using my communication talent and very broad network in evangelizing the potential of blockchain technologies and cryptocurrencies in changing our society. In fact, I am honored to say that I am a member of three blockchain associations, among which is The Blockchain Council and the Women in Blockchain of NYC, and am also listed in the IMMO High1000 as one of its first 102 members and most influential blockchain-related figures.
I remember when I was a regular college student and still have a hard time figuring myself on stage, as I will be speaking at the Blockchain and Investment Roadshow Conference 2019, with the first conference of the roadshow being held in Cape Town, South Africa (14-15 Feb. 2019), and at the BlockMumbai Blockchain Conference, held in Mumbai on Feb. 7th, 2019. Hopefully, this is just the beginning of my career in the blockchain industry!
2. What do you look for in a blockchain project when you decide to go for an advisory role?
I’m mostly interested in the team, because a lot of the times, when you see a white paper, the product is not fully flushed out yet, and, even if there is some MVP to test, it might not be fully developed. In addition to that, a lot of the new projects right now are being started by people who are in their mid or early twenties and have never really started their own companies before, so there is just so much risk. Most of these aspiring innovators think that, if you just create some really good technology, then the whole business strategy and the economics behind the tokenization process will automatically fall into place, but that is definitely not the case. In terms of what a potentially successful team should have, I have chosen to remark the following four characteristics:
- A team must be inspired, passionate, talented, and aggressive;
- A team must have a good understanding of what they are getting themselves into and why;
- A team must have a good product and expertise in fields outside of crypto;
- A team must be doing it for the long term, and not for a short-term cash grab.
3. What ICOs are you advising at the moment?
At the moment, I am advising several ICO projects. These are: EthixCoin, Raido Financial, KamaGames, Asia Live Tech (Mr. Lucky Token), The Tryvium Company LTD, and GastroAdvisor. Many more are to come and, given that the market needs are changing, these new ones will be different, since they will be reverse ICO, IEO and STO projects…do not sleep on me!
4. There was a recent crash in the crypto market. What are your views about that?
Every time someone asks me this question, I think back to the “.dotcom” bubble that the Internet experienced around 1999, and that, when it popped, traumatized a generation of investors; well, the Internet is still to this day alive and no one can deny that it has indeed become central in our economy and lifestyle. With that in mind, one must say that cryptocurrency markets cannot be about this quarter’s prices, this year’s most profitable coins, or this or that company’s strategic moves. I believe that the confidence that one has in crypto must trace to a conviction concerning the blockchain technology itself and its fascinating applications in every aspect of our every-day life, which should be enough to embrace the calculated risk of investing money and energy in helping the crypto-assets market stabilize in the long run.
5. We noticed that you have a considerable Instragam following of almost 30k followers. How does this social aspect fit into your professional life?
My hobby as an Instagram influencer only partly reflects my ability to influence an audience, which is central to my role as a crypto influencer. Having a significant following on social media platforms, I am able to offer my view on a particular project or mention an ICO/STO or a crypto token in my posts. Even simple statements from crypto experts, as I am, can provide investors with great insights and help them to make informed investment decisions. Not only do I endorse new coins and ICOs for payments, but I also regularly talk about the blockchain and crypto world, and therefore capture the attention of interested minds through my posts and articles as well.
6. What do you see the year 2019 holding for blockchain projects?
The future looks quite promising for blockchain technology. We expect to see a great deal of innovation far into the future. Blockchain began as a decentralized ledger system to record financial transactions and it would not be surprising to witness the most useful implementation in fields as diverse as A.I. and IoT. Immutability, speed, security and processing power of blockchain will be integral in the development of associated technologies. Some organizations, though, are keeping blockchain at arm’s length because it has a bit of a reputation problem, linked to the general misconception that blockchain is just another word for cryptocurrency. Thus, for blockchain adoption to fully happen, the industry will need to better educate on the differences between blockchain and cryptocurrency, and the possibilities of what we can do with blockchain outside of financial transactions.
7. What shortcomings are there in the blockchain space? How can we overcome them?
Some challenges faced by the blockchain technology are scaling, conflicting developer community and slow open-source development, as well as misinformation – due to the large amount of money at stake – and FUD sentiments that easily thrive among the public. In addition to those, if blockchain verification is running slow, laws and regulations are even slower. There are a few other challenges, like mining centralization of public blockchains, and some limitations on the hardware side, too, such as few blockchains becoming so big that running a full node is not possible of everyone. There is a lot more to discuss on this topic. Overall, blockchain systems work best as a final archive and store of data that is designed to be irreversible and useful reference over time. In my opinion, the best future use cases for blockchain will capitalize on its strengths and use its weaknesses/ limitations as opportunities to explore development opportunities with complementary technologies, which might be the fastest way to solve such challenging issues.
8. What are your views about the rising security token markets?
At this point in time, security tokens are still nascent, but in a few years, they could become the ordinary tool to raise capital. More and more major players – including governments – intend to enter the security token field. A growing list of stakeholders is determined to make security tokens the bridge between cryptographic assets and the larger financial system. New markets will emerge for under-utilized and illiquid assets, which were previously inaccessible. Cross-border trade will increase. Technology funding will be further decentralized and Security Token Offerings (STOs) will become established as a standard. In short, one may say that, if ICOs have been the trend of the last couple years, giving us a taste of what is about to come, the spread of STOs will take on unforeseen orders of magnitude in 2019.
9. What is the status of blockchain in Italy? (Both in terms of adoption and regulations)
With the so-called “Simplifications Decree 2019”, the Italian Government has introduced interesting rules on the legal profile of data stored on the blockchain, defined distributed ledgers and showed its availability in helping to “support innovative start-ups that invest in this technology with a venture capital fund from the Deposit and Consignment Office”. The aim is that of giving full legal validity to the data stored on the blockchain or on the distributed ledgers. The report also adds some hypotheses of possible applications of data certification on the blockchain, such as for passports and personal certificates, company or school registers, tax collection and management of digital identities, but also for the use of smart contracts, traceability of transactions and fight against counterfeiting. Even so, still only a minority of the SMEs that make up most of the operational industries in the Italian territory uses this new technology. This must be due to the extremely traditional cultural heritage that has always characterized Italian businesses and state-of-mind, but I am seeing progress on its way and, as a Blockchain Evangelist, I will always be there to boost the adoption process, both in Italy and on a global scale.
Any last motivational words for the audience from your side Eloisa?
I am very glad to be an advisor and an early innovator in the emerging field of blockchain technology. I am fully living and breathing it every day, and am strongly convinced that, in the near future, shared consensus will take the lead of the World.